Referral program strategy studio
Turn happy customers into your best channel.
We design, launch and tune referral programs people actually share: the right offer, the right moment to ask, and rewards that pay for themselves.
The goal
Every customer brings the next
What we do
From first idea to a program that runs itself
2 weeks
Referral audit
We look at how word of mouth already reaches you, where customers would happily share, and why they don't yet.
What you get3 to 4 weeks
Program design
We shape the offer, the reward for both sides, the rules and the copy, so the program feels like part of your product.
What you get2 to 3 weeks
Launch and rollout
We work with your team to ship the program, brief support and sales, and announce it to the customers most likely to share first.
What you getMonthly
Ongoing optimisation
Every month we review what's being shared, test one change at a time and report what moved.
What you getHow we work
Small steps, measured every time
Great referral programs aren't launched, they're grown. We start small with the customers who already love you, and widen once the numbers hold.
- 01
Listen
Calls with customers and your team to find the moments people already recommend you.
- 02
Design
One clear offer, a reward that's fair to both sides, and rules that keep it honest.
- 03
Launch
Start with the customers who love you most, then widen once the numbers hold.
- 04
Tune
Measure, change one thing, measure again. Programs improve in small steps.
Case studies
Real programs from our network
Pay on real value · 2019 to 2026
$1 for every verified homeowner
Handyman.com paid members a dollar for every homeowner they referred who verified their account. Almost everyone in the program arrived through a referral.
Read the case study →Milestones · 2019 to today
Five friends, months free
Referrals.com's own launch campaign, "Get on board with our 5 for 5", gave members free months of the product for bringing in new sign-ups. It still runs today.
Read the case study →Ask at the right moment · 2019 to 2025
A homepage pop-up that built a community
Contrib invited visitors to join its contributor community through a pop-up on its homepage, rewarding every sign-up with 100 CTB tokens. It became the largest program on Referrals.com.
Read the case study →Questions
Before you ask
Do you only work with one referral tool?
No. We design the program first and then help you pick tooling that fits your stack, or build on what you already use.
How big does a business need to be?
You need customers who are happy enough to recommend you. For most businesses that starts with a few hundred active customers.
What does a referral program cost to run?
Mainly the rewards. We size them against what a new customer is worth to you, so the program pays for itself before it grows.
How soon will we see results?
Early signals show in the first few weeks after launch. We judge a program on three months of data before making big changes.
Your customers already talk about you.
Let's give them a reason, and an easy way, to bring their friends.
Not ready yet? Get one case study a month.