Contrib.com · 2019 to 2025
A homepage pop-up that built a community
Contrib invited visitors to join its contributor community through a pop-up on its homepage, rewarding every sign-up with 100 CTB tokens. It became the largest program on Referrals.com.
- people joined across 11 campaigns
- 7,454people joined across 11 campaigns
- from the homepage pop-up alone
- 5,660from the homepage pop-up alone
- clicks on shared links
- 9,426clicks on shared links
The offer
100 CTB tokens for joining, with more for completing tasks and sharing.
How it worked
- 1
A pop-up on contrib.com asked "Wanna be part of our growing team?" and rewarded the sign-up itself.
- 2
Rewards were paid in CTB tokens to a crypto wallet, and 601 members connected one.
- 3
Follow-up campaigns kept people active: a social reward game (5 CTB per task, 1,465 joined) and a share-to-win token giveaway.
What the numbers show
- The pop-up caught visitors at the moment they were already on the site, and the reward made joining an easy yes.
- It worked as a sign-up engine more than a referral loop: only 23 of the pop-up's 5,660 members were referred by someone.
- Members who connected a wallet (601) were the committed core, the people worth asking to refer.
Integration points
Every place a referral platform plugs in, in the order a referral happens. Each one shows where it appears, how to add it and what you can edit, with a live example. To run a program like Contrib.com's, start with the highlighted points.
5 of 10 used
1Referral widgetUsed by Contrib.comThe panel or pop-up on your site or app where a customer is asked to refer.
In Contrib.com's programA homepage pop-up: "Wanna be part of our growing team?"Where it shows
On your site or app: a floating button, a pop-up after a key moment, or a panel inside a page such as the account or thank-you page.
How to add it
- 1.Create the campaign and its rewards in your referral platform.
- 2.Copy the widget install code from the campaign.
- 3.Paste it before the closing body tag on the pages where it should appear, or add it through your tag manager.
- 4.Choose how it displays: floating button, pop-up or inline panel.
What you can edit
- Headline and description
- Button text and colour
- Logo and brand colours
- Display style and position on the page
- Which pages show it
- When a pop-up opens: on load, after a delay or after an action
Live example
contrib.com ↗Event to track:
widget_view2Personal referral linkUsed by Contrib.comA unique link or code for each customer, so every friend is credited to the right person.
In Contrib.com's programEvery member got a referral link after joining.Where it shows
In the widget, on the customer's account page, and in your emails and receipts.
How to add it
- 1.Turn on personal links for the campaign.
- 2.Show each customer's link where they already look: the widget, account page and emails.
- 3.Check the link still credits the referrer when the friend signs up later on another device.
What you can edit
- Link format or a custom code
- The page friends land on
- How long a click is remembered before it expires
Live example
contrib.com ↗Contrib.com's personal referral link from its “Campaign Pops” campaign will appear here.
Event to track:
link_created4Invite emailsNot part of this programEmails sent to friends on the customer's behalf, or the referral link in your own emails.
Where it shows
In the friend's inbox, and as a referral block inside your own emails.
How to add it
- 1.Let customers type friends' emails in the widget.
- 2.Set the sender name and reply-to address.
- 3.Add a referral block with the customer's link to your regular emails.
What you can edit
- Subject line and message
- Sender name and reply-to
- Reminder email and when it's sent
- The referral block in your newsletters
Live example
contrib.com ↗Contrib.com's invite emails from its “Campaign Pops” campaign will appear here.
Event to track:
invite_sent5Referral landing pageNot part of this programWhere the friend arrives. It names who sent them and what they get.
Where it shows
The page a friend arrives on after clicking a referral link.
How to add it
- 1.Use an existing page or create one just for referred friends.
- 2.Say who sent them and what they get, at the top.
- 3.Give one clear call to action above the fold.
What you can edit
- Headline and reward wording
- Showing the referrer's name
- Page design and images
- Call to action and terms
Live example
contrib.com ↗Contrib.com's referral landing page from its “Campaign Pops” campaign will appear here.
Event to track:
referral_click6Sign-up trackingUsed by Contrib.comRecords that the referred friend created an account or joined the list.
In Contrib.com's programThe pop-up's goal was a single sign-up, rewarded on the spot.Where it shows
Behind the scenes, on your sign-up, join or waiting-list form.
How to add it
- 1.Add the tracking code to the page shown after sign-up, or send a sign-up event from your server.
- 2.Include the new customer's email or ID so the referral is matched.
- 3.Test it end to end with a real referral link.
What you can edit
- Which forms count as a sign-up
- What details are sent
- Whether a sign-up alone earns a reward
Live example
contrib.com ↗Contrib.com's sign-up tracking from its “Campaign Pops” campaign will appear here.
Event to track:
signup7Conversion trackingNot part of this programRecords the moment that counts: first purchase, booking, install or paid plan.
Where it shows
Behind the scenes, on your order confirmation, booking or upgrade step.
How to add it
- 1.Decide what makes a referred friend a real customer.
- 2.Send a conversion event with the order ID and value, from the confirmation page or your server.
- 3.Use the order ID so the same order is never counted twice.
What you can edit
- The action that qualifies
- Minimum order value
- A holding period before rewards unlock, to cover refunds
Live example
contrib.com ↗Contrib.com's conversion tracking from its “Campaign Pops” campaign will appear here.
Event to track:
conversion8Reward unlock and noticeUsed by Contrib.comGives the reward and tells both people, by email or in the product.
In Contrib.com's program100 CTB tokens for joining, sent to the member's crypto wallet.Where it shows
In the customer's account or balance, in an email notice and as a message in the product.
How to add it
- 1.Choose the reward for each side: discount, credit, cash, product or perk.
- 2.Connect how it's delivered: coupon codes, account credit, gift cards or shipped items.
- 3.Write the notice that tells both people they've earned it.
What you can edit
- Reward type and amount for each side
- When it unlocks
- Limits per customer
- The notice wording and channel
Live example
contrib.com ↗Contrib.com's reward unlock and notice from its “Campaign Pops” campaign will appear here.
Event to track:
reward_issued9Progress trackerNot part of this programShows each customer how many friends joined and what the next reward is.
Where it shows
In the widget, on the account page and in your regular emails.
How to add it
- 1.Turn on referral counts for each customer.
- 2.Show the next milestone and what it unlocks.
- 3.Repeat it in your emails so progress stays in view.
What you can edit
- Milestones and their rewards
- What counts: invites, sign-ups or customers
- Wording and design of the tracker
Live example
contrib.com ↗Contrib.com's progress tracker from its “Campaign Pops” campaign will appear here.
Event to track:
progress_view10LeaderboardNot part of this programRanks top referrers publicly or among customers, for programs built on status.
Where it shows
On a public campaign page or inside your product.
How to add it
- 1.Decide whether it's public or for customers only.
- 2.Choose what ranks people, such as customers referred.
- 3.Set the period and the prize for the top spots.
What you can edit
- What people are ranked by
- Period: monthly, seasonal or all time
- How names show: full, first name or hidden
- Prizes and who's excluded, such as staff
Live example
contrib.com ↗Contrib.com's leaderboard from its “Campaign Pops” campaign will appear here.
Event to track:
leaderboard_view
The lesson for your business
A reward for joining fills a list fast. To turn joiners into referrers, show the referral link and a reward for inviting right after they sign up.
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Figures are Referrals.com campaign records for contrib.com as of October 2026, excluding internal test accounts. Contrib.com is part of the VNOC network, like Referrals Group.